SEO: The Gateway to Greater Online Visibility

The Importance of Search Engine Optimization (SEO) in Digital Marketing

As the founder of SelexWeb, a web design and SEO company based in Edmonton, I have seen firsthand the importance of search engine optimization (SEO) in digital marketing. With over 10 years of experience as a web developer & marketer working with various private companies and government organizations, I have had the opportunity to work on a wide range of websites, from small businesses to multi-million dollar generating sites. Through this experience, I have seen the positive impact that SEO can have on a business.

But First, What is Search Engine Optimization or SEO?

SEO is the practice of increasing the quality and quantity of website traffic by improving the ranking of a website on search engines. In today’s digital age, SEO is essential for the success of any business.

Why SEO is important in digital marketing:

Increase website traffic with a targeted SEO strategy

SEO drives targeted traffic to your website: According to reported data in 2021, Google processes close to 100K searches per second and 8.5 billion a day. With COVID-19, more people are adopting technology to find information, products and service providers online. With SEO, you can target specific keywords and phrases relevant to your business. When users search for these keywords, your website will appear as a top result, attracting more qualified traffic to your site. According to a study by Backlinko, the top three positions on Google’s search results receive over 54% of clicks. This shows the importance of ranking higher in search results in order to drive traffic to your website.

Boost credibility and trust with a high-ranking SEO strategy

SEO helps build credibility and trust: When your website ranks high on search engines, it signals to users that your website is a credible and reliable source of information. This can help increase trust and credibility in your brand.

Maximize ROI with an effective SEO strategy

SEO has a high ROI: SEO has a high return on investment compared to other forms of digital marketing. With SEO, you can target specific keywords and phrases with a high conversion rate, leading to more sales and revenue for your business. According to a study by Search Engine Journal, 49% of marketers report that organic search has the best ROI of any marketing channel.

Generate more traffic with a cost-effective SEO strategy

SEO is cost-effective: SEO is a cost-effective way to drive traffic to your website. While the initial investment in SEO may be higher than other forms of digital marketing, it can lead to long-term benefits and a higher ROI. According to a 2021 study by HubSpot, 56% of marketers who leverage blogging say it’s effective, and 10% say it generates the most significant return on investment.

Attract local customers with an optimized SEO strategy

SEO helps with the local search: With SEO, you can optimize your website for local search, making it easier for users to find your business when searching for products or services in their area. According to a study, 46% of all searches on Google are local. Optimizing your website for local search can help you tap into this market and drive more traffic to your business.

What can SelexWeb do for your SEO?

At SelexWeb, we work with various types of businesses in the community and understand the importance of SEO to get you in front of your ideal clients. We focus on local SEO strategies to get in front of local location-specific searchers. If you want to increase your website exposure online, speak to our team of experts or check out our Edmonton SEO service page. We can help you understand the value of SEO, optimize your website for search engines, and drive more traffic to your site. We can also help with web design, ensuring that your website is visually appealing and easy to navigate, which can also contribute to better search engine rankings.


SEO is a crucial element of digital marketing. It drives targeted traffic to your website, helps build credibility and trust, has a high ROI, is cost-effective, and helps with local searches. It is time to start if you are not currently using SEO as part of your digital marketing strategy. Partnering with a company like SelexWeb can help you achieve the best possible results for your SEO efforts.

Written By

Picture of Sayem Shahid

Sayem Shahid

Sayem is a web developer who loves writing code and making magic happen. The most exciting part of his job? Connecting the dots: figuring out how to translate what people want to happen in computer languages! When it's not work time, you'll find him in the kitchen cooking up something delicious or playing billiards with friends on the weekends.

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