Even if you’ve ventured into the second page of Google once or twice, you likely still know that anything past page one is pretty much a ghost town. About 75% of people worldwide don’t click past the first page. If your small business isn’t ranking, you won’t have the edge over competitors you need to thrive.
Here, we’re going to talk about making a webpage that’s 100% SEO compliant. Read on for some tips and tricks on how to rank higher on Google and get more traffic ASAP.
The Basics of SEO Compliance
Search engine optimization (SEO) refers to the process of manipulating your website to make it more appealing to Google bots.
These bots, often called Google “spiders” or “crawlers,” crawl through the web and index all of the pages on the internet. They decide which are the most relevant to searches, whether pages have high-quality information that users want to see, and what queries each page across the net should rank for.
SEO-compliant websites are those made to work within the confines of what crawlers and human users like to see.
They have content that gives human users real value so they linger on the website longer and click around. This shows the spiders that the pages are useful so they can push them up in Google’s results pages.
They also are easy to navigate and index. If Google crawlers can’t index the site easily, they won’t be able to give it an appropriate ranking. They also might push your website down into the ghost town of Google’s second page because it has a bad user experience.
Luckily, working with experienced Edmonton professionals means that you can easily maintain an SEO-friendly website. They’ll help you with both on-page and off-page SEO for a holistic approach.
Optimize Your Webpage
On-page SEO, also sometimes called ‘on-site SEO,’ is a term that refers to ways that you alter your website itself to make it more appealing to Google spiders.
You’re not changing anything about other parts of the internet. You’re just adding things to your website that illustrate that it’s valuable.
The first step toward good on-site SEO is to do some online research about your business.
Think about the services you offer and contemplate what your target audience might be searching for on Google. Then go to a keyword research site like SEMrush and plug some potential queries into the Keyword Magic tool. You’ll get a bunch of queries that people are making that are relevant to the products you provide.
Make sure to choose a high-volume keyword with a search volume of 100+. The keyword difficulty (KD) should be under 30 at the very highest, but lower numbers are easier to rank for.
You also should do some research about what your target market likes to see on a website. You can tailor your brand voice to be friendly, approachable, and personal if you’re selling fashion products or personal items. You can be more professional if you’re positioning yourself as an industry leader in software or accounting services.
This is going to depend on your audience, so use Google Analytics to find the age, gender, location, income, and occupation of your target audience.
Post High-Quality Content
Doing research on your own can be difficult. It’s time-consuming at worst and can prove ineffective at best. That’s why it’s best to cut out the hard steps and work with pros at a reputable company like SelexWeb.
We do custom keyword research and generate original content designed to boost your rankings. We work hard to make high-performance websites that look and function better than your competitors. We also create high-quality content that will keep your audience engaged.
This is challenging because there are a lot of criteria that a blog post, image, or video needs to meet to be “high-quality.” Above all, they need to provide real value to visitors by answering questions that they have.
You need to show how your brand is the best to work with and why you’ll solve their problems better than competitors will. You’ll also need to create a great brand voice that people can connect with. When they feel a personal connection with your business, consumers will feel more loyal to you and work with you.
Quality content also needs to be easy to read (and skim.) You want people to get the message fast so that they don’t get annoyed and frustrated. Have SEO experts create content that cuts the fluff and uses short, easily digestible language.
Organize Everything the Right Way
It’s also important that you organize your website well. If you don’t have a well-designed website that appeals to visitors, they’ll click away. This makes your page look low-value to Google crawlers in addition to pushing valuable clients away.
Working with a professional web designer means creating a great UX. We’ll help you embed images and videos into your website to help you stand out. You’ll also get a great navigation system, high-contrast images and colors, and easy-to-read fonts.
Use Multiple Channels for Traffic
You also will need to manipulate other parts of the web to make your site stand out, too. This is called “off-page SEO.”
You make your site more connected with other pages that potential clients visit. This means they can click on your site more easily and see your services.
It also shows that your business is relevant, reputable, and valuable when it’s mentioned and linked to in other places. Google spiders love that.
So make sure that you get reviews on sites like Google and Yelp. Create social media posts that link back to your site and make them shareable. This drives traffic while increasing your organic rankings.
Keep Your Small Business SEO Compliant
Now that you know some SEO strategies for small business success, it’s time to invest in quality services that will help your webpage rank. We’re committed to offering a wide variety of plans that keep Canadian businesses SEO compliant and visible online.
Whether you want help with easy-to-navigate web design or effective keyword research, our team is happy to assist with both front-end development and blog post creation. Reach out to SelexWeb to learn more about the best web services in Edmonton.
