Selexweb’s MVP Approach is a design approach in product development. MVP stands for Minimum Viable Product. It aims to release a fully functioning product with minimum features that can be improved later on.
We didn’t invent this!
The MVP Approach has gained increasing popularity, particularly in the tech startup world over the last few decades. For example, back in 1999, a young entrepreneur Nick Swinmurn built a company to sell shoes. He started with a basic website called Zappos.com, following MVP principles.
Later Zappos.com became huge and was acquired by Amazon. Check out the story and the step-by-step implementation guide here.
It allows developers to obtain valuable feedback from customer interaction with a product which can be applied to subsequent product improvements called “iterations”.
Through frequent feedback and learning, developers gain a better understanding of client needs. And each iteration brings them one step closer to creating the best possible version of the product.
Why Selexweb’s MVP Approach?
Selexweb believes a perfect product doesn’t exist, and there is always room for improvements as the goals and requirements change with market and user behaviour.
Therefore, Selexweb’s MVP Design approach allows iterations and clients can benefit from a user-focused design approach.
First, we want to get our clients off the ground quickly. So, rather than attempting to create the perfect product from the get-go, the MVP Approach allows us to create a product that only includes minimum features to provide timely delivery for our clients.
This does not mean compromising quality. On the contrary, by prioritizing core functionalities, we still successfully deliver a usable and satisfactory product. Hence, minimum *viable* product.
While the MVP Approach may cause a reduction of features or design elements, these would be nice to have but are not required (at least at the start), and they can always be added later through iterations.
Second, the MVP Approach is excellent for learning and receiving feedback from clients as they learn from their users. Because it doesn’t try to be “perfect” from the start, there is a lot of room for frequent improvement based on client feedback.
Eventually, this results in the best version of the product.
Third, the MVP Approach saves time and resources. When the bare product is released, clients get a chance to test the market.
Then, depending on user interaction and feedback with the product, Selexweb can easily make changes to the product.
And because not much time or resources have been expended to create a perfect product that turns out not to be the product that users want, the MVP Approach minimizes development costs and saves our clients and us time and resources.
Lastly, the MVP Approach avoids building a product that the client does not want. By incorporating feedback in each iteration, Selexweb ensures that the final product is tailored to our client’s needs.
In sum, Selexweb’s MVP approach allows a product to be built quickly using minimal resources. It also allows for product improvement through iterations and feedback.
By using MVP in our product development, Selexweb saves time, money, and resources and ultimately makes the product more budget-friendly for our clients.