Your website is the first point of contact for potential customers, so keeping it up to date is important. An outdated website can lead to a bad visitor experience—costing you business and money.
Wondering if your website needs updating? Look for these 5 warning signs: lack of mobile optimization, old design, slow performance, unoptimized images, and an expired SSL certificate (HTTPS).
1. One of the top signs your website is outdated is a lack of mobile optimization as it can create a bad visitor experience
If your website isn’t mobile optimized, you’re likely losing customers. Mobile optimization is key for a great visitor experience. According to Google, over 50 percent of traffic now comes from mobile devices. If your website isn’t mobile-friendly, you’re not catering to the majority of your audience. In addition, a lack of mobile optimization can lead to a bad visitor experience. Pages that aren’t mobile optimized can be difficult to navigate and may be slow to load on mobile devices. This can cause customers to leave your website without taking any action. To ensure that your website provides a great visitor experience, be sure to optimize it for mobile devices!
2. An old & outdated website design gives your customers a bad impression
If your website looks outdated, your customers will likely form a negative impression of your business. An old design can make your company look behind the times, damaging your bottom line. In order to stay competitive, it’s important to keep your website up-to-date with the latest design trends. This means updating your website at least every two years or so. By keeping your design fresh, you’ll give customers a positive impression of your business and be more likely to convert them into leads and sales.
3. Slow website performance makes people exit the website
If your website is slow to load, it hurts your business. A slow website can be frustrating for visitors and can cause them to leave without taking any action. According to a study by Google, “53% of mobile site visits are abandoned if pages take longer than 3 seconds to load.” To ensure that your website provides a great experience for your visitors, be sure to optimize it for speed!
4. Unoptimized images can slow down your website
There is doubt that images can make websites more engaging, but without proper formats and sizing, they can hurt a website’s performance, accessibility, and SEO at the same time. If your webpage has many images and is slow to load, it’s likely due to unoptimized images. Unoptimized images are often large in size and can use up a lot of bandwidth, causing a page to load slowly. In order to keep your website loads fast, make it inclusive and reach a broader audience, be sure to optimize your images for the web!
An expired SSL certificate can hurt your business
You’re missing out on potential business if your website doesn’t have an SSL certificate (HTTPS). An expired SSL certificate can create a security risk for your visitors and can hurt your business’ reputation. A valid SSL certificate increases customers’ trust, improves security for customers, and is great for Google Search Ranking. In the summer of 2018, Google made SSL mandatory for websites, and sites without a valid SSL will be penalized. In order to keep your website safe and secure, be sure to install an SSL certificate and enable HTTPS!
Outdated websites can cost businesses customers and money, so it’s important to be able to identify any warning signs that your website is outdated and in need of an update! In addition to updated visuals, a fresh design will help keep your site looking modern and competitive. A mobile-optimized website provides a great experience for visitors on the go, so make sure your site is responsive across all devices. Lastly, if you’re not using HTTPS encryption on your website, now is the time to start! SSL certificates are essential for online security and help protect both you and your customer’s data.
How Can SelexWeb Help
We invite you to check out our free site doctor tool to get a free analysis and score for your website URL. With our web design and development service, we can redesign your website by following updated web guidelines. If you are happy with the existing design, we can optimize it to improve it with our search engine optimization services. Our team of experts can dig into your website and advise you on the best course of action. Contact us today!