Your business is like a storefront on the main street of Edmonton, with polished windows, a gleaming sign, and an open door. But what if you were hidden in a forest, where paths change constantly, and only the savviest of travellers can find you? That’s the online world – a place where you need to exist and stand out. Here, “course correction” isn’t just a fancy term, it’s a daily necessity to succeed in the ever-changing landscape of the internet. Don’t get lost in the forest, let your digital storefront be easily found and experienced, and thrive in the online world.
As a business owner, you might be wondering how SelexWeb approaches this to ensure a pleasant experience for your website visitors and set your business on the path to growth. There are four critical areas that every business should prioritize. Let’s take a closer look at these areas and explore why they are so crucial. Before we wrap up, we will discuss a success story from one of our clients.
1. Usability of the Site
Have you ever walked into a store where everything is hard to find, and the layout makes no sense? Frustrating, isn’t it? Usability is about making your website a place where customers can find what they need without a treasure map. It’s the clear sign that points to the restrooms, the well-organized shelves, and the helpful store assistant that makes learning about your business a breeze.
A website with great usability guides visitors effortlessly to their destination. Is your menu bar or navigation well structured? Can visitors find what they’re looking for in two clicks or less? Do your pages load quickly? Is it cluttered with lots of info in one place? Is the font size across a variety of devices easy to read? Is your site as welcoming on a phone screen as it is on a desktop? These are some of the questions that keep your digital doors open and welcoming. In contrast, a website with a bad design does more harm than good.
2. Content Quality
Think of the content on your website as the foundation of a meaningful conversation with your customers. It’s more than just facts and figures; it’s a trusted advisor, always ready to help, share expertise, and build a relationship based on reliability. Now, imagine if your website had to interview for the job of being your number one sales rep. Would it get the position? It should be that good because that’s how important it is.
In the online world, your website is like someone applying for the top spot in your industry. The qualities needed for the job? Well, search engines look for the same things you would: experience, expertise, credibility, and trustworthiness, or E-E-A-T for short. Just like you’d trust a recommendation from a friend over a random flyer, search engines and customers trust websites that show these qualities.
Your website’s content — from the main page to blog articles, to the descriptions of your services or products — needs to showcase your E-E-A-T. These elements are more than industry jargon; they are the digital version of a firm handshake and a confident assurance that earns customer trust. Every single content or page on the site needs to be looked at through these lenses.
In an online world where trust is like money, good content is the wealth that keeps bringing people to your site.
In the digital marketplace, keywords act as your business’s GPS coordinates. For a plumbing service in Edmonton, broad keywords like “plumbing services” or “repair services” scatter their signals like city lights across the sky. But when this service uses precise keywords like “emergency plumbing repair Edmonton,” it’s akin to providing a map directly to their doorstep on Whyte Avenue, guiding locals in urgent need of their expertise.
Now, let’s consider an Edmonton Oilers Custom Jersey shop. They could go wide with “sports apparel,” but that’s like trying to be heard at a bustling Rogers Place during playoff season. Instead, they use specific keywords such as “Custom Oilers Jersey Edmonton,” which is like handing out exclusive tickets to the most passionate of Oilers fans – the ones who are searching for that one-of-a-kind team spirit expression.
In essence, choosing the right keywords is like placing the most efficient road signs on the bustling streets of Edmonton’s digital highway. It’s not about the biggest sign; it’s about the right direction that leads the customer to exactly where they need to be – your virtual door.
4. Data Feedback
For business websites, Data is the feedback form of the digital world. It tells you what’s working and what’s not. Have you ever watched a customer enter your store, look around, and leave without buying anything? That’s a cue to ask, “What’s missing?” Data analysis is the online version of this — it’s a way to listen to customer behaviour without being intrusive.
By analyzing data, you can see where your customers come from, what they’re interacting with, and where you might be losing them. This insight allows you to make informed decisions, just like you would change your store layout to make a product more visible if it’s not selling well.
SelexWeb Client’s Success Story
Before we wrap up, let’s hear a SelexWeb success story from Edmonton. We helped a local small business increase its online presence significantly.
The challenge was clear: the business’s website wasn’t catching enough eyes online. They were missing clicks and not showing up in searches as much as they needed to. That’s when they turned to SelexWeb for some expertise to boost their online visibility.
Our strategy included: Six significant updates over the last half a year, with each one bringing a fresh set of improvements. We refined everything from the site’s technical framework to the clarity of content and the strategic use of keywords. Our goal was to make the site irresistible to search engines and perfectly suited for their audience.
The results: Our adjustments led to a real upswing. Sure, the performance graph had its ups and downs – that’s just the search engine adjusting to our updates. But the overall direction was clear and upward, as shown by the rising blue and violet lines representing more clicks and views in the graph above. These tweaks set the business on a course to stand out amid the competitive digital landscape of Edmonton.
Imagine your digital presence as a ship on the vast ocean of the internet. You set out to find new customers and grow your business. But the sea is always changing, and so are the habits of those you’re trying to reach. Course correction isn’t a sign of failure; it’s a sign of intelligence and responsiveness.
At SelexWeb, we understand that the rudder of data and the sails of content need constant adjustment to catch the winds of change. It’s not about a complete overhaul but about tweaks and turns to maintain a course that’s true.
So, ask yourself, when was the last time you checked the compass of your online venture? If it’s been a while, it might be time to plot a new course and sail towards success. Remember, in the digital sea, the only way to move is forward, and sometimes that means turning the wheel for a better direction.